去年做了一期公益活动拍摄；
背景是记录当时音响届行业冷清现象，这群热血的演艺行业协会精英们，共同拍摄了这一档宣传片。整个宣传片以鼓励的人设形式出现，用人物手法进行表达，非利益性及商业性。
行动影视CRE ACTION 也荣幸参与其中，义务拍摄及策划。
总有那么的一群人，影响着，鼓励着我们前进，感恩发展路上有你们！

如何能让食物看上去更有食欲？

我们团队每次工作都是先进行论证的策划，因为我们深信，精心一件事比什么都重要。

美食，抓住的是我的胃，绽放的是我的味蕾。美好食光，饥刻开始！

Gourmet food, grasp is my stomach, bloom is my taste buds. Beautiful food light, hunger engraved start!


记录一次美食拍摄之旅


家访类的外拍花絮及成片
作品案例客户背景：江苏南通某家访工厂的换季产品

五月,你好。这里山河丰盈,草木繁茂,推开南方 的窗楹,青色的杏子正开得葳蕤,将脆弱的枝桠,都压得低 垂。来不及沾染盛夏的浮躁,五月,以诗的名义打马而来。

Creative Points: 1.Natural Comfort: Highlight the natural comfort of the "Ai Shang Ling Lan" four-piece bedding set, emphasizing the use of high-quality materials from Nantong Liang Cotton. Let consumers feel the softness and breathability of pure cotton. 2.Elegant Design: Showcase the exquisite design of the "Ai Shang Ling Lan" four-piece bedding set, with attention to detail that reflects the brand's unique style and high quality. Through zooming and slow camera movements, present the brand's commitment to detail and craftsmanship. 3.Life Scenarios: Display different life scenarios in the advertisement, such as a cozy bedroom, a relaxing afternoon, or moments of family gathering. Through vivid visuals and emotional expressions, allow consumers to imagine the product seamlessly integrating into their own life scenes, inspiring their desire to purchase. 4.Blissful Sleep: Emphasize the "Ai Shang Ling Lan" four-piece bedding set's ability to promote a good night's sleep. Through camera transitions, showcase a serene sleeping environment accompanied by soothing music and warm voiceovers, creating a sense of tranquility and comfort for the audience. Behind-the-Scenes Production Story: During the production process, the team first conducted market research and competitive analysis to determine the positioning and unique features of the "Ai Shang Ling Lan" four-piece bedding set. They then wrote the script, focusing on capturing consumers' emotions and needs. To convey the natural comfort of the product, the cinematographer and art director carefully selected natural lighting and soft color tones indoors, highlighting the softness and breathability of the cotton material. They also arranged a series of shots to capture the product's details and textures, emphasizing the brand's elegant design. The production team invested significant time in finding suitable locations and actors to showcase the product's versatility and value in different life scenarios. They chose a spacious and well-lit bedroom, a cozy family living room, and a sun-drenched terrace as the main settings. The actors conveyed comfort and happiness through natural movements and smiles. In the post-production stage, the editors used editing software to cut and color-grade the captured footage. They paid attention to detail, ensuring smooth transitions and balanced colors to highlight the product's texture and quality. Meanwhile, the composer created a gentle and relaxing background music piece that matched the advertisement's emotions and atmosphere. The music blended seamlessly with the visuals, creating a peaceful and soothing ambiance that enhanced viewers' association of the product with a blissful sleep experience. Finally, in the closing stages of the advertisement, voice actors recorded a warm and melodious voiceover. With pleasant voices and smooth delivery, they narrated the product's features, advantages, and the brand's philosophy, further resonating with the audience. The entire production team was driven by passion and professionalism, constantly adjusting and optimizing every detail to ensure the advertisement accurately conveyed the value and uniqueness of the "Nantong Liang Cotton" brand and "Ai Shang Ling Lan" product. They believed that this advertisement would touch consumers' hearts and inspire them to choose the "Ai Shang Ling Lan" four-piece bedding set, allowing them to enjoy the beauty of a quality lifestyle.

1.自然舒适：通过广告突出「艾尚铃兰」床上四件套的天然舒适特性，强调产品采用了南通良棉的优质原材料，让消费者感受到纯棉的柔软与透气。
2.优雅设计：展示「艾尚铃兰」床上四件套的精美设计，细节处彰显品牌的独特风格和高质感。通过镜头的变焦和缓慢的移动，呈现出品牌专注于细节和品质的承诺。
3.生活场景：在广告中展示不同的生活场景，比如舒适的卧室、轻松的午后，家人团聚的时刻等。通过生动的画面和情感化的表达，让消费者能够将产品融入到自己的生活场景中，激发他们的购买欲望。
美好睡眠：强调「艾尚铃兰」床上四件套的促进良好睡眠的功能。通过镜头的切换，展示一个放松的睡眠环境，配以舒缓的音乐和温馨的声音，让观众感受到产品为他们带来的安宁与舒适。
了传达产品的自然
幕后制作小故事：
幕后制作中，团队首先进行了市场调研和竞品分析，确定了「艾尚铃兰」床上四件套的定位和特色。然后，编写广告剧本，以打动消费者的情感和需求为核心。
在
制作团队花费了大量的时间在寻找合适的场景和演员上，以展示产品在不同生活场景中的适用性和价值。他们选取了一间宽敞明亮的卧室、一个温馨的家庭客厅和一个阳光明媚的露台作
为舒适感，摄影师和美术指导精心选择了室内的自然光线和柔和的色调，以突出纯棉材质的柔软与透气性。他们还安排了一系列镜头，以捕捉产品的细节和纹理，从而强调品牌的优雅设计
。为主要场景。演员们通过自然的动作和微笑，传达出产品带来的舒适和幸福感。 在后期制作阶段，编辑师利用剪辑在后期制作阶段，编辑师利用剪辑软件将拍摄的素材进行剪辑和调色。他们注重细节的处理，确保画面的流畅过渡和色彩的平衡，以突出产品的质感和品质。
确保广告能够准确传达品牌「南通良棉」和产品「艾尚铃兰」的价值和独特之处。他们相信，这个广告将能够打动消费者的心灵，促使他们选择「艾尚铃兰」床上四件套，享受品
同时，配乐师根据广告的情感和氛围，创作了一段温和而轻松的背景音乐。这段音乐既能够与画面相融合，又能够营造出安静放松的氛围，增强观众对产品带来美好睡眠的联想。 整个制作团队充满激情和专业精神，为了呈现出最佳的广告效果，他们反复调整和优化每一个细节
，质生活的美好。
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